Clean Fuel. Pure Strength

Puori Campaign - 2025

As part of our ongoing commitment to transparency and clean health, we conducted a series of targeted photo shoots in Los Angeles, showcasing Puori’s protein and creatine products with a focus on our male audience. The concept drew on recent American research, particularly around Proposition 65 and concerns about contamination in protein powders. In response to these growing health-conscious concerns, our campaign highlights how Puori sets itself apart — offering clean, third-party tested supplements designed to support a strong and healthy body. I led the creative direction and on-site execution of the photo shoots, collaborating closely with our in-house videographer to develop engaging, informative visual content that reinforces our brand’s integrity and scientific rigour.